Yes, I wear many hats. But what gets me truly excited professionally is crafting unique digital campaigns for brands. You think of me as your resident brand strategist, think tank, and all-around creative one-stop.

From celebrity influencer marketing and experiential events to social media strategy and overall digital growth; I do a little bit of everything. But don’t write me off as just a jack of all trades. What makes me a master in my field is my passion for crafting and curating brand experiences that will leave a lasting impact.

Each campaign is tailor-made to elevate the world of the brand, by creating powerful partnerships that will turn heads and make headlines. Just ask the 75+ brands across the lifestyle, F&B, entertainment, tech and beauty industries that I’ve liaised with my network of 300+ celebrities and influencers! From the biggest stars to the coolest opinion makers, we forge connections that are meaningful and relevant.

I am also the co-founder of Co Crate Studio, my digital marketing & experiential agency which acts like an extended arm for the execution of all our ideas and services — acting as enablers for brands and the right partners for them.

What motivates me every single day (apart from many cups of my favorite latte!) is to CREATE, CURATE & COLLABORATE with phenomenal brands on phenomenal projects. So here’s to brewing more coffee, campaigns and conversations!